IFA exhibition in Berlin: it’s benefits

The International Radio Exhibition in Berlin - you know the name. Yet you don't know why it is a must-attend for technology giants such as LG, Huawei, Sony, Nokia, Lenovo, or HTC? We tell you all about the German trade fair.

Like every year, many smartphones and other highly anticipated devices from well-known brands will be on display at the IFA this year. It is an important event for all players in the world of technology.

So, before we dive into the official announcements and exclusive conferences that will take place in Berlin this year, let's discover or rediscover the origins of this fair, its highlights, and the various reasons that make it a key moment for the technology and innovation enthusiasts that we are!

The Origin of Europe's Largest High-Tech Trade Fair

The IFA, the International Radio Exhibition Berlin, was first held on 4 December 1924. At that time the fair focused on household appliances and innovations in the radio sector. In fact, this year, the IFA was called the "Great German Radio Exhibition." The fair welcomed up to 242 participants who presented their latest products and 180,000 visitors who came to admire the modern world's wonders!

Most of the products on display were radios, but the trade fair has expanded to include electronics in general over the years. Since 1928, the latest innovations in the television field have also been presented at the IFA.

From 1926 to 1939, the IFA established itself as one of the most important events in the technology field at the time, with countless inventors' invitations. Unfortunately, despite this rapid growth, the exhibition could not take place from 1939 to 1950 because the last chapter of the Second World War led to devastating consequences e.g. the destruction of a large part of the German capital and the construction of the Berlin Wall.

Book fair hostesses IFA Berlin

After its sporadic return in 1950 to various locations throughout Germany and its strong comeback in Berlin in 1971, the fair gradually gained interest in multimedia and new technologies. According to historians, it was in 1995, when the IFA finally turned to the multimedia world – and the following years only confirmed this trend. Since then, the fair has welcomed exhibitors from the consumer electronics, telecommunications, and information technology sectors.

Book hostesses IFA Berlin

Highlights of the IFA

Since its inception in the 1920s, the IFA has welcomed many innovations. For example, one of the most famous and emblematic was screening one of the first experimental television programs back in 1928! In the 1930s, it was the invention of the television that caught everyone's eyes.

In addition, the German inventor Manfred Von Ardenne caused a sensation in 1931 with the first public demonstration of a television set with a cathode ray tube! This technology has equipped our televisions for a long time until the advent of LCD screens around 2005, which in turn were soon replaced by OLED technology.

In the 1930s, there were indeed countless precursors, such as the first radio in a car (1932), the first color television (1937), and the first television at an affordable price (1939). Another emblematic example is the presentation of the first tape recorder by the German company AEG in 1935!

With the announcement of the first audio cassette by Philipps in 1962 and the first nationwide color television broadcasts by the Federal Chancellor in 1967, the Salon once again attracted attention worldwide. After the war, the IFA soon regained its former reputation.

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